The Fear of Feeling Fear Is What You Fear Most

Every day, we make a thousand little compromises, avoid opportunities, actions and people--all so that we can stay away from the emotion of fear.

Note that I didn't say, "so we can stay away from what we fear." No, that's something else entirely. Right now, most of us are avoiding the things that might merely trigger the emotion itself. That's how distasteful it is to us.

Seth Godin, marketing guru and purveyor of the concept that effective marketing is about creating something remarkable and authentic, the opposite of traditional advertising.

His blog, the "#1 ranked marketing blog in the world," can be found here.